Google Inc.'s profile was relatively low as the World Mobile Congress opened, but chip makers eager to help develop the first phones using Google's Android operating system were not so quiet.
The prototypes Texas Instruments Inc. and Qualcomm Inc. demonstrated at the world's largest mobile conference that ends Thursday looked nothing like the sure-to-be sleek cell phones that eventually will debut the open-source operating system.
An eager crowd waited Tuesday to watch Ramesh Iyer show how users of Android-equipped smart phones will navigate the Web by running a finger over the display - and how they'll find full-size pages, instead of Web resized for mobile devices' small screens.
The true fascination of Android is that it reduces by about one-third the time it takes to get a cell phone from concept to market, said Iyer, an ecosystems manager at Texas Instruments.
Iyer estimates Android will cut the development of a smart phone, which combines web applications with traditional voice features and typically takes up to 18 months, to six or seven months.
Neither Google nor the chip producers would say when a smart phone running Android will conquer the consumer market. The chip makers said that's up to Google.
Google has prepared about 30 phone, chip and software companies to help develop Android systems.
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